'The landscape of personalisation in the digital world'
Why it's important to personalise the end-to-end customer journey
Join us for our breakfast briefing on 26 September @ 8:30am BST.
Personalisation is a term that’s thrown around a lot these days and many companies believe they’re doing it right. However, the reality is that more often than not it’s only one aspect of personalisation that most businesses have got right.
And that’s OK to admit. Personalisation is really still in its infancy and there is a lot that professionals across all sectors can learn about their end-to-end customer journeys – and how to get these right for an optimum customer experience. Join ORM & Acquia for this breakfast briefing on what personalisation in the digital world really means. Theme and topics we’ll discuss are:
What real customer journeys that personalise across all channels look like
How to maintain relevance with your customers when connecting elements of the customer journey
The importance of keeping the customer’s identity through different digital touchpoints
The value and ROI that personalisation can add to your business