'Why the customer experience should be a top priority for manufacturers'
Rising customer demands and less of a focus on product are seeping into the world of manufacturing, and affecting the way organisations carry out business. In a connected digital world, customers are behaving more like consumers and expect the same experience from a manufacturing company as they do from other brands they interact with.
With this in mind, we’ve recently published a research report that looks at the importance of the customer experience in the manufacturing sector. Speaking to over 200 manufacturers, the report shows how this is becoming a “top priority” for the sector. You can read our report by clicking here.
On 25 July we hosted a webinar that focuses on the key points from the research:
- How to focus less on product and processes, and more on delivering a great CX
- The rise of direct to customer selling through the use of new digital platforms
- How loyalty to a manufacturing brand correlates to higher customer satisfaction
- How to digitalise for future customer success
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